At Princeton Partners we strive to do well by doing good.  It goes beyond being good corporate citizens and giving back.

We believe our talents can be used in ways beyond selling a product. We seek out ways to have a human impact, that helps the greater good. Bottom line, we like to think we have a heart and purpose that guides us every day to help make a difference, while adding a measure of joy to our lives.

EDUCATION

Activity Works is our very own start-up that has gone national to increase movement-based learning that improves cognitive, physical, and socio-emotional health for tens of thousands of students.

SOCIETY

We have adopted New Jersey’s capitol city by working with multiple non-profits and inventing new initiatives to advance health, education, and economic opportunity for Trenton’s youth.

HEALTH

We work closely with the State of NJ to improve healthy behaviors through programs like IncorruptibleUs, an anti-vaping program that engages teens.

Too many brands today are transactional and only focus on the sale or other short-term gains.

We believe brands need to have a consumer-centric philosophy, working to build a strong and enduring relationship with consumers at all stages of the purchase journey. Our work consistently stands out for its ability to create a compelling brand experience that delivers this connection.

We believe in the power of bold, brave insights that are laser-focused on a consumer need state and informed by data. These insights spark an emotionally-bonding moment and drive long-term loyalty and consumer advocacy.